DreamWorks

The DreamWorks logo features a boy sitting on a crescent moon while fishing. The boy resembles the target audiences of the film the company belongs to. DreamWorks produce films that are animated mainly and their target audience is young people, hence why the person on the moon is young. DreamWorks have two logos, if you see the first logo it means DreamWorks isn’t the main production of this film. However, if you see the bigger logo (right) you can identify DreamWorks is the main production of that film.  The clouds relate to the word ‘Dream’ in the logo title and the fact the boy is fishing in the clouds could portray he ‘Works’ for his dreams. The fact it is impossible to sit on the moon and fish relates to younger viewers’ imagination and when they see this picture they tend to appreciate more than older viewers’.